Our Story

TiaBhuva is a global South Asian fashion brand specializing in sarees, blouses, and Saree Silhouettes™, a modern alternative to traditional saree petticoats. The brand is known for combining thoughtful design with practical solutions that make saree draping more comfortable, approachable, and wearable for everyday life and special occasions.

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Tia Bhuva speaking at a CBC International Women’s Day event, sharing the story behind creating TiaBhuva and the early ideas that led to the Saree Silhouette.

Founded by Tia Bhuva, the brand was created to solve common challenges faced while wearing sarees, from uncomfortable petticoats and restrictive fits to confusing sizing and limited access to reliable draping guidance. What began as a solution driven idea has grown into a full collection of sarees, blouses, and foundational pieces designed to support the way people actually wear sarees today.

Founder Tia Bhuva wearing a saree styled over yoga pants during early experimentation in 2017

An early experiment in 2017, exploring more comfortable ways to wear a saree, before the Saree Silhouette was created.

At the core of TiaBhuva is the Saree Silhouette™, a stretch based petticoat designed to replace traditional underskirts. It provides a smoother base, improved comfort, and easier movement while draping a saree. The Saree Silhouette has become a signature product for the brand and is widely used for both casual and formal saree styling.

Saree Silhouette stretch petticoat photographed during an early product shoot in 2019.

Early Saree Silhouette product shoot in 2019, marking the transition from concept to a dedicated product designed for saree draping.

In addition to products, TiaBhuva is deeply focused on education. The brand shares clear, step by step saree draping tutorials, preparation tips, and sizing guidance through written content and video resources. This educational approach helps customers feel confident wearing sarees, whether they are new to draping or have grown up wearing them.

TiaBhuva serves a global community, with customers across North America, Europe, Australia, and Asia. The brand is size inclusive and designs products with a wide range of body types, occasions, and personal styles in mind. Each piece is created to support comfort, movement, and confidence while wearing South Asian attire.

Today, TiaBhuva continues to focus on modern saree solutions, practical design, and accessible education, making traditional attire easier to wear and enjoy in contemporary life.